Volvo Selekt is Volvo's premium range of second hand cars. All are younger than 3 years old.
We reused each car's original print ad, crossed out the 'new' then reshot them.
Previously new. Still perfect.
The Safest Car Ever Tested
When Euro NCAP awarded the Volvo V40 with their highest ever score for safety, we emphasised how this would have upset Volvo's German competitors.
Volvo V40 - The safest car ever tested.
WHICH V40 ARE YOU?
Before Volvo launched two new V40 models at The Paris Motor Show, it was our task to nurture curiosity on social media.
We developed a Facebook app where fans chose their favourite V40, then used their profile pic to help reveal it.
The more profile pics, the more parts of the car were revealed. The campaign was translated into 24 languages.
I wrote plenty of print, poster, OOH and digital for Volvo's line up. Here's just a small selection.
