Ben Holder
creative director
NightTag_01_gallery.jpg

Olmeca Tequila

One of the world’s largest tequila brands, Olmeca are active in the nightlife scene, especially in Russia, Turkey, China and of course Mexico.

Role: Creative

Olmeca Tequila wanted a global music presence to engage with young music lovers. We developed a social music app and a global DJ competition.

NightTag enables you to capture and share your nightlife moments on Facebook.
When you take a photo, NightTag discovers the music you're listening to and your location, for you to share all three in one cohesive Facebook post.
The posts are automatically gathered into your Facebook timeline, visualising your nights out. You can also view event listings (in specific regions), and listen to streamed radio.

Creativity Online - Editor's pick
http://creativity-online.com/work/olmeca-tequila-nighttag/28343

Digital Buzz
http://www.digitalbuzzblog.com/nighttag-social-music-app/

Be The DJ
Olmeca Tequila wanted a global music presence to engage with young DJs.
Forming a close collaboration with DJ Ferry Corsten, we developed BE THE DJ - a global Facebook competition where young DJs remixed Ferry's latest track for a chance to play at his show. 

Limited Edition Campaign Bottle

Be The DJ Continued...
After the success of the first "BE THE DJ" campaign, Steve Aoki took over from Ferry Corsten challenging young DJs once more on Facebook. The best were invited for a masterclass with Aoki himself. The winner opened for Aoki’s at one of his epic gigs and became one of Mixmag’s resident DJs in Ibiza during the 2013 summer season.