creative director
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FoodFirst

A food and lifestyle platform to revolutionise health.

Role: Sr Copywriter

The founders of cookery tv channel ’24 Kitchen’ wanted to build ‘the Netflix of healthy cooking and living’.
Together we created FoodFirst Network. Developed with a team of nutritionists, dieticians, doctors and master chefs, FoodFirst helps people lead healthier lifestyles and rediscover cooking through tailor-made recipes and activities. 
We created the entire brand concept and visual language to represent the attractive freshness of superfoods. In its second year, FoodFirst was purchased by the Ahold Delhaize group and is now helping even greater audiences.
I’m particularly proud of the payoff I wrote, food that fits you.

foodfirstnetwork.nl

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