creative director

About

I love my job.
I make work that makes people love brands.
The first 12 years of my professional life, I worked as a dancer then choreographer.
Choreography gave me my passion for creative communication.
For the past 15 years, working in brand communications, I’ve created for much larger audiences. 
I still get nervous before 'premiering' each piece.
They say, 'if you stop feeling nervous, you’ve stopped caring'.
I care. That’s how I know I love my job.

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Experience:

BSUR: About You, Bifi, Diriyah, Funda, Glenmorangie, Hertz, Hikvision, Impré, JLG, Miss Etam, Moxy hotels, Peperami, Princess Yachts, Radio 538, Specsavers, Spinnova
AKQA: MINI
Wieden+Kennedy: Heineken
Superheroes: Converse, LG
INDIE: Brand Beer, Amstel Premium Pilsener, Allianz Insurance, Radio 538
Arnold: Volvo, Stüssy, Lee Jeans, Dell, Unilever
Amsterdam Worldwide: Olmeca Tequila, Amstel Beer, DJ Ferry Corsten, Intel, Havana Club, Pernod Ricard, Asics

Honours:

LE BOOK - Jury member
PHNX - Jury member
EUROBEST - Speaker
D&AD - Yellow Pencil
ADC Global - Gold
ADC Global - Merit
ANDY Awards - Bronze
EUROBEST - Bronze
CLIOS - Bronze
EPICA Awards - 3x Bronze. 3x shortlist
Communication Arts - 2013 Design Annual
PIAF AWARDS - 2x Shortlist
Luerzer's Archive - Work published
Luerzer's Archive - Student of the Year Nominee
Miami Ad School - Q3/2009 TOP DOG