Ben Holder
creative director
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Diriyah

Diriyah is destined to become the world’s largest cultural and heritage destination. I’m proud to be a strategic and creative partner in close collaboration with stakeholders to achieve the realisation of this giga project.

Tasked to bring forward the culture of Saudi Arabia through developing a compelling destination for local and international visitors, Diriyah is designed to be a social city, where meaningful gatherings take place and human connections are made, and will be the country’s most liveable and walkable destination.
Find out more here

We created the proposition ‘Diriyah, The City of Earth’. As the city comes to life, we continue to develop its strategy and visual identities for various assets, such as the At-Turaif site and the companies behind the development.