Ben Holder
creative director
arnoldbikenew.png

Arnold Bike

New agency - Arnold Amsterdam needed a unique piece to announce their arrival. A piece befitting Amsterdam culture with global appeal. We created Arnold Bike.
It was a challenge to engineer a functional bike that spelled A-r-n-o-l-d and supported a cyclist's weight. Built using the latest tube bending technology, Arnold Bike was the 1st fully-functional, custom-made, name-frame bike.
Arnold Bike became 'Spokesperson' for Arnold with his own email, Linkedin, Twitter and blog. I had a lot of fun writing on his behalf, people had never had email contact with a bike before!

Role: Creative Lead

arnoldbikenew.png

Arnold Bike out and about...
He rode down to Cannes, stopping off to take in the sights on his way. We made many short clips for his blog such as this one.

Arnold Bike meets...
When a celebrity came to town. Arnold Bike interviewed them.
Here he asks BMX superstar Michael 'Berry' Beran the questions no one else dared to ask.

 This is what happened when Arnold Bike met Olympic Snowboard Gold medalist, Eva Samkova.

 For each interview, a bike badge was 3D printed and hand painted with the name of the interviewee on it.

 Arnold Bike Naked Gun spoof...
The Arnold building used to be a Police station and National Security office. So we used Arnold Bike to spoof the Naked Gun title sequence.