creative director
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Old Goodies

A selection of older pieces that still make me smile.

Builder’s Tea
Builder’s tea is British slang for a strong, no-nonsense cup of tea.
Proceeds from every purchase go to recruiting and training a new generation of builders.

VW Commercial Vehicles
VW’s so-called ‘white vans’ were more popular in Europe than in the UK. So For the UK market I wrote the only foreign copy Brits love to read.

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Musmo
Amsterdam can be an aggressive place to bike, many years ago we wanted to inject some fun in to it. We invented a bike dynamo that plays music and we called it MUSMO. See what we did there? Anyway, it was hilariously shit. So we didn't take it in to production but it was a lot of fun to develop.

Amstel Premium Pilsener
As part of the 'Time Well Spent' campaign launching Amstel Premium Pilsener, we developed this profile film featuring Amstel's oldest Brewer - John Plat. Watch him take an emotional journey back to the brewery where he spent 38 years working for Amstel. Time Well Spent.

Live TV Stunt
In 2009, German public television channel ZDF invited 4 creatives to paint a canvas on live TV to encourage people to vote. They provided us with everything we asked for.
Throughout the show we were seen busily painting away in the background for 3 hours! When the time came to present our canvas, the cameras revealed we had done nothing, because that's what happens when you don't vote. We did leave a small, impactful message for the cameras to zoom in on:
'He who doesn't vote, renounces his opportunity for change'