creative director
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Specsavers

One of the world’s leading Opticians and Audiologists, our work has helped the brand grow and consistently reach record turnovers.

Role: Creative Director

Eyewear
I still can’t believe they actually ran this campaign in print, poster and online. I wrote a comical version of all that legal text!

Eye Health
Watch the commercial or spoil the surprise and read about it below!
We were tasked with promoting Specsavers’ new ‘Preventative Eye Health Exam’. An in-depth eye test that detects medical disorders, such as eye diseases, diabetes and brain tumours! So how could we create a typically light-hearted Specsavers commercial without making a joke of people with medical disorders?

Hearcare campaigns
Whatever sounds you are passionate about, Specsavers is equally passionate about your hearing.
We created commercials in which sounds evoke personal sentiments. Atmospheric shots of people doing what they love, brought to life by sound, convey the difference a hearing aid makes.

Wibi Soerjadi 
The commercial tells the story of renowned concert pianist, Wibi Soerjadi expressing his passion for the piano. 

The Concert
A couple get ready to go and see their favourite artist.

The Concert II
Over 400,000 people go untreated for hearing loss in The Netherlands. On average, people take 3 to 7 years to take action.
Hearing loss can be detrimental to their way of life. We highlighted the obstacles people face and raised awareness of the benefits in tackling the problem early on.

Eye Care
We tapped Holland’s top fashion critic to take a look at the latest style collection. She found it really hard not to like them!