The Ticket
Research showed that Converse’s target group weren’t against advertising, they just didn’t want to see irrelevant stuff.’
The Ticket’ was a (chrome & firefox) browser extension that transformed boring banners into over 125 original films, games, photos and gifs.
“Now-or-never opportunities” gave people 20 seconds to claim free tickets to gigs in Amsterdam, Barcelona, Berlin, London, Paris and more.
Case Film
