Summer TVC
538 kept the tiny car we made for the TVC and now use it for events. Watch Armin van Buuren take it for a spin!
HIERRR MET JE REKENING is a radio format. Listeners submit their bills (and the stories behind them) for a chance to have them paid by Radio 538. Stories range from bizarre to hilarious, to extremely emotional. Our headline campaign befitting 538’s cheeky tone of voice to entertain and inspire people to call in.
Each line was purposely written with two OOs in it so we could ‘visualise the copy’ with 538’s iconography. This made it a 538 campaign in the simplest, most recognisable way possible.
Click pics to enlarge and see translations.
Some headlines were written for certain locations for a more targeted approach and reaction.
During a blackout, the trains weren’t running, within minutes, 538 placed this line at stations.
WIN MET DE ZIN is a radio competition where callers guess the voices of 4 celebrities. For promotional material we concealed them (and their voices) behind speakers.
TVC
We were tasked to breathe life into their existing payoff ‘The Beat of the Moment’.
We used the purple and green dots from their logo to create a timestamp which is used to highlight cool moments throughout the day. The campaign kicked off with this TVC.
Timestamp
The timestamp is used throughout RADIO 538's media channels, such as here on social media during the Rio Olympics.